area/code

Area/Code makes cross-media
games and entertainment.

Area/Code takes advantage of today's environment of pervasive technologies and overlapping media to create new kinds of entertainment.

Games and media define imaginary spaces that we enter into and explore. Area/Code highlights the connections between these imaginary spaces and the world around them.

These connections can take many forms:

* urban environments transformed into
spaces for public play

* online games that respond to
broadcast TV in real time

* simulated characters and virtual worlds
that occupy real-world geography

* game events driven by real-world data

* situated media that corresponds to
specific locations and contexts

Area/Code works with advertising agencies, media firms, networks, universities, and large consumer brands. Clients include: Nike, Disney Imagineering, CBS, Nokia, MTV, The Discovery Channel, A&E, The History Channel, JWT, Cramer-Krasselt, Deutsch, SS+K, and the Carnegie Institute / Girls Math and Science Project.