Color Forecast: Real-time color trends
Color Forecast: Real-time color trends
Color Forecast: Real-time color trends

Color Forecast: Real-time color trends

Color Forecast is an app and website developed by fashion brand Pimkie that shows you which colors are trending in Europe's fashion capitals in real-time. Video cameras were placed strategically in high fashion/traffic areas in Paris, Milan, and Antwerp and then fed back into a system developed by interactive artist and developer Pedro Miguel Cruz that collects the data, creates a visualization of the trend, and also links to an item of clothing matching the color from the Pimkie collection that can be purchased online.

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Data can be retrieved in real-time or you can see if a specific color is trending over a given day or week. A short video description of the project is embedded below or you can check out the live feed yourself at:http://www.pimkiecolorforecast.com/

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color-forecast-graph
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