"RetailNext is the leader in Applied Big Data for Offline Retail. The RetailNext platform is purpose-built as a highly scalable platform that enables retailers and manufacturers to collect, analyze and visualize data about in-store customer engagement. Our analytics platform measures and provides insight on more than 400 million shopping trips a year. To do so we gather over 75 petabytes of raw data which are then translated to about 10,000 recorded data points per shopping visit, resulting in trillions of measured data points annually.
This open system takes advantage of rapidly improving sensor technologies such as cameras and Wi-Fi to bridge the enormous data gap between on-line retail and brick-and-mortar stores. Traditional retailers can now apply a similar data-driven approach used on the internet to ensure they provide the best possible shopping experience and stay ahead of constantly evolving customer needs. For the first time, retailers that run stores and manufacturers that sell through those stores can get real-time visibility into how their customers shop."