The Power is Yours Boulder, United States Website
Tendril is changing the way the world uses energy with its integrated, groundbreaking consumer engagement solutions. Energy providers, product manufacturers and consumer channel partners use Tendril's solutions to foster deeper customer relationships and achieve their energy efficiency, demand management and customer acquisition and retention goals and to create new opportunities for expanded business revenue.
January 24, 2013
Lessons from the Real World - Science of Customer Engagement
Customer engagement is one of our industry's biggest and most critical challenges. This is particularly evident when it comes to encouraging customers to enroll in energy efficiency, demand response, and other programs that require behavior change. In this Smart Grid News Webinar, speakers from Tendril, Duke Energy and the Smart Grid Consumer Collaborative discuss three key techniques for achieving changes in the way consumers think about and use energy. Speakers provide insights on:
1. How consumer research can be studied to gain insights into different customer segments and their individual preferences.
2. How behavioral science can shape the offers that energy providers make to each segment for maximum results.
3. How the "scientific method" can be used to carefully test consumer engagement hypotheses to discover which programs work best.
Delta Sonderman, product development manager for Duke Energy. Delta explains how Duke Energy applied behavioral insights to their paper reports, then tested their effectiveness and optimized results.
Dr. Paul Cole, vice president of consumer products, Tendril. Paul is a psychologist who discusses how insights from behavioral science improve home energy reports for maximum engagement and maximum results.
Patty Durand, executive director of the Smart Grid Consumer Collaborative, the premier research and education nonprofit devoted to a consumer-friendly smart grid. Patty reveals insights from the organization's latest consumer research.
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