Smart Products, Smarter Services: Strategies for Embedded Control
Product Description
Billions of smart connected products are changing the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of embedded product intelligence and the impact of smart products on the automotive, wireless, energy, residential and health industries. It considers the transformation of consumer ownership models and privacy issues when smart products continuously monitor consumer behavior. Smart Products, Smarter Services recommends strategies for creating profitable smart ecosystems, product platforms and services.
Biography:
Mary Cronin is a professor in Information Systems at Boston College, researching and teaching E-Commerce, Mobile and Wireless Business and IT strategy for managers.
Her latest book, "Smart Products, Smarter Services: Strategies for Embedded Control(Cambridge University Press, 2010), analyzes how products with embedded, connected intelligence are re-shaping industries and creating new business opportunities in smart health care, automotive, energy and telecommunications.
She writes about smart product trends and industry developments on a Smart Product website at: smart-products.tmcnet.com
See more of her books here.
