Your Social Graph in physical form
Your Social Graph in physical form
Your Social Graph in physical form

Your Social Graph in physical form

 

Last September in San Francisco Facebook held its annual developer conference F8. Creative agency Obscura Digital added a little spice to the event with their interactive physical installation constructed from participants Facebook social graph data they dubbed "Connections".

 

Attendees swipe into the experience using their RFID enabled event badges and the system gathers their profile information to be displayed using a combination of 3D tracking cameras and overhead data mapping projectors. Once connected into the system a visualized “fingerprint” of colored lines are created between people who share one or more data points with each other (mutual friends, workplaces, schools, locations, etc).

 

Positioned behind the installation is a screen sharing data about the collective group of participants and allowing for observers of the installation to be a part of the fun. The screens surface common interests, likes, and provide additional details about the most connected of the group.

 

The Connections project hints at to a future where our online world is hidden less in a Cloud and physical spaces are enriched by our online social profiles and histories. Is this a creepy glimpse into the future of increased privacy intrusions or a welcome dose of the merging of our online and offline worlds?

 

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Image Credit: Facebook and Obscura Digital